Join Our FA Family
The Authentic Tour Experience
Our Thesis
The goal of FA Initiative is to identify, sign, and support players and influencers with high charisma on all golf tours.
FA Initiative is the passion project of Sam Grossman and other golf loving investors who decided to pool their resources and vast business experience to promote players and influencers they feel exemplify the qualities in the FAI: Family, Integrity, Humanity and Quality. Grossman will use his value-add strategies, concepts, and experience he used and learned with real estate to help add value to golf professionals and influencers.
Some ways FAI will help players, influencers and their respective brands is through profit sharing of custom merchandise, social media management, representation opportunities, travel concierge, financial management and VIP Pro-AM opportunities.
Some ways FAI will help players, influencers and their respective brands is through profit sharing of custom merchandise, social media management, representation opportunities, travel concierge, financial management and VIP Pro-AM opportunities.
In addition to helping players, FAI is committed to help fans and corporations break down the barriers of entry into the PGA tour. FAI does this through its various experience and business opportunities which include player sponsorship opportunities, PGA tour experience opportunities, bucket list golf trips, player meet and greets and custom logo apparel opportunities.
Customized Swag for Everyone!
Custom Branded Golf Apparel
FA Merch was founded by Samuel Grossman in 2021 to bring his passion of customized swag to everyone. FAM will allow golfers and golf fans to brand their apparel and bring their own passions and dreams to a reality! Sam's passion for golf and helping others led to his creation of the Fairchild Tour Initiative in 2020.